Our gentle yet powerful odor eliminating formula, safely absorbs and eliminates unpleasant pet odors while it moisturizes and conditions the animal's skin and coat. Now, with this blend of Alum (astringent like ingredient), the 'agent-20', natural fragrant oils and Aloe, your pet smells clean and fresh, with a soft, manageable, shiny coat. Smell So Good fights all dog odors, and is powerful enough to eliminate even a smelly encounter with a skunk.