2-Day Course

Sales Management for Effective Performance

Time: 9.00 am to 5.00 pm / Venue: Hotel/s in PJ   

Who Should Attend:  

Sales Managers / Executives, Marketing Managers/Executives, Key Account Managers/Executives, Customer Relationship Managers/ Executives, Business Development Managers/ Executives, Training Managers/ Executives.   

Course Objectives:  

Understand the nature & importance of Sales Management Efficiency To get your strategy and operation to support your business objectives Develop your sales management role to create more profitable business with your customers.  

Course Outline: Introduction to Sales Management 

• The nature of Sales Field
• Changes in Sales Field
• Sales in your Company Marketing Mix
• Dimensions of Sales Management

The Art of Science of Sales Management 

• Put Yourself in the Customer's Shoes
• Sales Force: Enhancing Their Creativity & Efficiency
• Your Attitude Makes A Different
• How Your Self Esteem Affects The Sale

Sales Management Planning   

• Nature & Importance of Sales Planning
• The Sales Management Planning Process
• Information for Sales Planning
• A Sales Plan based Upon Training

Sales Force Planning & Recruiting

• Quantitative & Qualitative Requirements
• Sales Recruiting Guidelines
• Evaluating A Selection Programmed
• Systematic Selection Process

Sales Leadership & Supervision

• Motivation
• Sales Leadership & Cooperation
• Individual Leadership Skills
• Human Relation Skills

International Sales Management

• Opportunities
• Challenges
• Sales Techniques
• Sales Management Practices

Methodology: Lectures, Group discussions, and case studies   

Course Fee 

CLAIMABLE UNDER HRDF / SBL SCHEME 

• RM 880.00 per participant
• RM 830.00 Per Participant for 2 or more  participants

(Fees are inclusive of tea break, lunch, course materials and certificate of attendance)  

Course Leader  

Dalilah Tamrin ~ a corporate trainer with years of experience in the Sales & Marketing and Customer Service Management. She was formerly Head of Operation & Marketing of a company overseeing the Operation & Management of the company and enforcing marketing and promotion strategies for the development of the Company.  

She was also the Executive Director of Alaf Lincah Sdn Bhd overseeing the Operations and Marketing of the Corporate Training, MLVK programmers and the Company administration aspects. Her role continued to expand when she joined Sara Beattie Learning Centre Sdn Bhd as the Director of Educational Services overseeing the management of the US franchise programmers for the US-University entry examinations and the development of its Corporate Training programmers.

She had also contributed as a freelance writer together with Dr. Vikneswaran Nair for the hospitality column in the Business Today magazine.  Dalilah has written various training manuals, proposals and working papers as well as delivered business consultations and training presentations for both private and public sector companies.

Her training topics include area in Marketing & Sales Management, Customer Service & Relationship Management & Strategic Planning where she had conducted various soft skills training to government agencies and private sectors. Dalilah holds an MBA from the University Of Findlay, Ohio in the United States of America.