2-Day Course

Dominating Your Markets Strategically

Time: 9 am ~5pm / Venue: Hotel/s in PJ  

Objectives:  

• To develop skills to identify market opportunities and expanding customers base.
• To develop skills to acquire, retain and grow the customer’s base.
• To enhance buyer seller relationship / customer relations.

Who Should Attend: 

Marketing/ Business Development/ Sales Executives, Sales Personnel/Representatives          

Course Outline 

BUILDING PROFITABLE BUSINESS 

• Are There Winning Marketing Practices?
• The Marketing Challenges Most Companies Face
• Toward A Newer Marketing
• Marketing in the future

MARKETING AS A MECHANISM TO UNDERSTAND, CREATE, COMMUNICATE AND DELIVER VALUE 

• Serious Misconceptions About Marketing
• Finding & Filling Needs
• How Broad A Market Can A Company Serve?
• The Main Steps in the Marketing Management Process
• Case Study

IDENTIFYING MARKET OPPORTUNITIES AND DEVELOPING TARGETED VALUE OFFERINGS  

• The Four – P Thinking Today
• Moving Toward Integrated Marketing Communication
• Winning Through A Lower Price
• Winning Through Offering More Benefits to the Customer
• Case Study
• Workshop 1 & Discussion : ‘Winning The Prospects’ 

ACQUIRING, RETAINING AND GROWING CUSTOMERS 

• Locating Prospects
• Selling to the Prospects
• Keeping Customers for Life
• Are All Customers Worth Keeping ?

ADAPTING TO THE ELECTRONIC MARKETING 

• How Customer Buying Behavior Will Change?
• How Companies Can Win in Cyberspace
• Case Study

CUSTOMER RELATIONS 

• A Creative Approach To Customer Relations
• Stress & The Customer
• Management Makes A Different In Customer Relations
• The Right Staff Makes A Different
• Role Play
• Workshop 2 & Discussion : ‘Technology Brings In More Customers’

Methodology  

Lectures, Case Studies & Role play  

Course Leader  

Dalilah Tamrin ~ is a corporate trainer with years of experience in the Sales & Marketing and Customer Service Management. She was formerly Head of Operation & Marketing of a company overseeing the Operation & Management of the company and enforcing marketing and promotion strategies for the development of the Company.

In 2001, Dalilah worked as the Executive Director of Alaf Lincah Sdn Bhd overseeing the Operations and Marketing of the Corporate Training, MLVK programmers and the Company administration aspects.

Her role continued to expand when she joined Sara Beattie Learning Centre Sdn Bhd as the Director of Educational Services overseeing the management of the US franchise programmers for the US-University entry examinations and the development of its Corporate Training programmers.

She had also contributed as a freelance writer together with Dr. Vikneswaran Nair for the hospitality column in the Business Today magazine. Dalilah has written various training manuals, proposals and working papers as well as delivered business consultations and training presentations for both private and public sector companies.

Her training topics include area in Marketing & Sales Management, Customer Service & Relationship Management & Strategic Planning where she had conducted various soft skills training to government agencies and private sectors like KFC Holdings (M)  Sdn Bhd, Pahang State Government, Reliance Pacific Berhad, Ministry of Entrepreneur Development & Cooperation,  Employees Provident Funds, Suite stay Hotel & Residence, Quaker Oats & Frito-Lays, Southern Fair Sdn Bhd, Premier Lubricants (M) Sdn Bhd, JW Marriott HK, GeoLogistics M Sdn Bhd and Quality Hotel to name a few.  

She has been widely sought and respected for her interactive approach through case study discussions, real scenario analysis, role-plays, creative activities and games which improve participants’ critical thinking and build communication skills. Dalilah holds an MBA from the University of Findlay, Ohio in the United States of America.               

Course Fee: 

(CLAIMABLE UNDER HRDF / SBL SCHEME) 

• RM 880.00 per participant
• RM 830.00 Per Participant for 2 or more participants