This company collaborates with Zitron Enterprise, a distributor of a few mobile phone models in Malaysia with hundreds of active dealer. The portal is designed to collaborate with Zitron in optimizing their mobile phone procurement as well as auctions using the Internet.

In a layman term, the company is built to become the Super Mall of Malaysia Mobile Phone Community with hundreds, if not thousands of smaller phone dealers to participate in the new and exciting Internet business model. Whatdevice payment facilitator is Maybank2u.com which is the crown jewel of Maybank Malaysia.