Midland Network is the exclusive distributor of the Sony Ericsson K750i (latest 2 Mega Pixel CameraPhone and Sony Ericsson Z800i (3G Phone).
Midland is currently the largest importer of Sony Ericsson Original Accessories in Malaysia, from Bluetooth headsets to Bluetooth remote control cars etc.
Midland works closely with Sony Ericsson Malaysia to develop their Sony Ericsson retail stores and concept shops franchise. There are currently 26 Sony Ericsson stores in Malaysia with plans to grow to 50 by end of 2004.
Midland actively develop new channels of reaching the consumer, through synergy campaigns with business partners and third parties . We have very good relationship with the leading telcos in Malaysia.
Midland is a joint venture set up by two well known Malaysian entrepreneurs who has on their own build up an extensive mobile phone distribution and retailing network
Mr Lee Foo San, is the major share holder in Zitron Enterprise Sdn Bhd (distributor for Nokia Mobile phones , Panasonic Mobile Phones) Hello Marketing Sdn Bhd (distributor for Siemans Mobile Phones) Hello Station ( operates the Hello Station Retail Chain and Nokia Professional Centers).
Mr CC Ho, is the major share holder in Extra Business Sdn Bhd (distributor for Funai Mobile Phones & Consumer Electronics) , Midland Logistics Sdn Bhd (set up for sole purpose of providing secure and efficient logistic support for the importation of mobile phones
Midland Network S/B was appointed by Sony Ericsson Communications AB as an Authorised Distributor for Malaysia in May 2003.
Midland is set up with a authorised capital of RM 1million and has a paid up capital of RM 600,000.
Midland currently averages a turnover of RM 2million per month.
