Witcoline Marketing together with its business partners, engages in marketing of beauty products specifically haircare to local Malaysian market. All range of products are hypo-allergenic, 100% free from animal testing and are predominantly herbal based.

The beauty products are primarily manufactured by local Malaysian company with own research and development team that is recognised by local Malaysian government and adhere to Kementerian Kesihatan stringent rules and regulation.

Apart from marketing locally manufactured product Witcoline also imports haircare products from Taiwan, Thailand and Indonesia. Witcoline sells its products to resellers from local sundary shop, grocery outlets to supermarkets and hypermarkets.